“Smoking is not the problem. It's the solution. It's the American solution. And you know what that is? Individual choice. Freedom.”
— Nick Naylor explaining his philosophy to his son.

Christopher Buckley (1994)
Genre
Politics
Reading Time
5-7 hours
Key Themes
See below
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A tobacco lobbyist defends smokers' rights in a world increasingly hostile to vices, all while trying to be a good dad and avoid becoming a casualty of the culture war.
“Smoking is not the problem. It's the solution. It's the American solution. And you know what that is? Individual choice. Freedom.”
— Nick Naylor explaining his philosophy to his son.
“My job is to put a positive spin on something that 1,200 people die from every day.”
— Nick Naylor describing his profession to his son, Joey.
“The great thing about arguments is that if you make enough of them, one of them is bound to be right.”
— Nick Naylor reflecting on his debate strategy.
“Vermont. What is it with that state? They want to ban everything. Like the Puritans without the fun.”
— Nick Naylor's exasperation with anti-smoking efforts in Vermont.
“The beauty of argument is that if you argue correctly, you're never wrong.”
— Nick Naylor's self-assured view of his rhetorical skills.
“If you are in a debate and you are in the right, you don't need to shout. Just present your facts calmly.”
— Nick Naylor giving advice on how to win an argument.
“We don't sell death. We sell choice.”
— A tobacco executive's defensive statement about their product.
“The trick is to never let them see you sweat. And if you do sweat, make it look like a healthy glow.”
— Nick Naylor's advice on maintaining composure under pressure.
“It's all about the optics, son. All about the optics.”
— Nick Naylor emphasizing the importance of public perception to Joey.
“Where there's a will, there's a press release.”
— A cynical observation on the power of corporate communications.
“Lobbyists are like whores. You know they're there, you know what they do, and you pretend not to notice.”
— A character's jaded view of the lobbying profession.
“You can't prove anything. You can only persuade.”
— Nick Naylor's core belief about the nature of truth in public discourse.
“The trick is to take something that everyone assumes is bad and make them think it's good, or at least not as bad as they thought.”
— Nick Naylor explaining the essence of his job.
“In the land of the blind, the one-eyed man is king. In Washington, the one-eyed man is a lobbyist.”
— A humorous and cynical take on the political landscape.
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