Bruce Wrenn

Bruce Wrenn is a distinguished author in the field of marketing. His notable work, "Marketing Research: Text and Cases," is a key resource for students and professionals alike. Wrenn's academic background and extensive experience provide a strong foundation for his contributions to marketing literature.

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Books by Bruce Wrenn

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Marketing Research

by Bruce Wrenn

Non-fiction

4.3(3)

This textbook gives aspiring marketers the tools to handle market research, from strategic design to clear presentation of statistical insights, all shown through case studies and exercises.